South Africa’s Premier Property Auction Company, High Street Auction Co, is banking on its confidence in the private sector and expanding Cape Town Operations to launch a new National Movables Division. High Street Auctions Managing Director James Dall has announced that market-leading movables specialist Bidway Auction House and its full staff compliment have been incorporated into High Street, with Bidway’s MD Stef Olivier becoming a Director in the company’s Cape Town Division. In addition to movables auctions Olivier, named the South African Institute of Auctioneers’ 2018 National Auction Bid-Calling Champion, will also represent High Street on the Real Estate podium with Joff van Reenen, Company Director and Lead Auctioneer. Between them, the two auctioneers boast more than 40 years of gavel experience. Van Reenen has no doubt that High Street Assets Cape Town will enjoy as much success as its real estate counterpart because of the collective expertise supporting the brand, including a combined 50 years of movables experience that Bidway brings to the table. “We are also taking advantage of High Street’s existing market-leading digital auction platform for our movables auctions. “Our first entirely online movables auction was held in March 2020 and was a resounding success. The sale was held over a period of 10 days, with more than 340 items in the catalogue. Some 650 bidders registered for the sale, 62 actively bid on items and 54 were successful bidders. “Because these sales have been so positive, we plan to hold the country’s largest ever furniture and appliance auction online later this year, with some 2 000 lots on offer.” Van Reenen says High Street is celebrating its 10th anniversary this year, and after a decade of industry leadership in property auctions the company believes it is the right time to expand operations into another specialist sector. “This venture has been long in planning, but High Street preferred to bide time and wait for the right opportunity, which we found in Bidway’s operational methodology. “Stef’s inherent vision, culture and ethos are identical to ours and we’ve now got the perfect team to instil as much market confidence in our movables auction expertise as we’ve enjoyed in property for the past decade.” Van Reenen says the vintage and classic car sale that took place in Stellenbosch in November 2019 was a combination “test run” and soft launch of High Street Assets CT. “Even we were stunned by the success of that sale, which categorically demonstrated that expanding into movables is the right decision at the right time. “That Inaugural Classic Car Auction – the first of many to come – garnered worldwide attention and on the day and attracted bidders from six countries. The live stream was also viewed by more than 1 000 enthusiasts, while some 400 ‘gearheads’ attended the sale. We expected a good response, but the final numbers were astonishing.” Olivier is equally optimistic about the new venture and the diversification into much larger movable markets. “I’ve always held the view that success in the auction industry is built on a foundational network of repeat business; something only achievable if clients have absolute faith in your professionalism and ethics. The strategic meeting of minds with High Street in this regard leaves me in no doubt that we will quickly become the country’s movables auction market leaders, just as the brand dominates in real estate. “We are also exploring opportunities in a range of sectors from mining to specialist collectibles. An announcement is also imminent regarding our next classic car auction, which will attract even more attention than the sale in November 2019.” High Street’s Board is in the advanced planning stages of moving the company’s Cape Town operations into its vast new premises centrally located in Woodstock, which Olivier notes is ideal for on-site storage and display of movable assets and vehicles. The High Street Auctions app is available free on both iOS and Android.
Stef Olivier, a Trusted and well-known Auctioneer in the industry for more than 15 years, started his auction career in the Northern Suburbs, working in a family business, and became one of the most successful Catering Auction companies in South Africa by 2011. In 2012 Stef joined a corporate auction giant and extended his expertise nationwide and even internationally, doing auctions all over South Africa and on more than one occasion attending international auction conventions all over America. In the year 2012, Stef won the South African Bid Calling Competition and later went on to compete at the International Bid calling competition in America, where he finished in 37th position. In 2017, Stef, still hungry for the competitive side of the industry, came 2nd in the South African Bid Calling Competition and in 2018 once again won this prestigious honour of being the best Auctioneer in South Africa voted by the South African Institute of Auctioneers (SAIA). Apart from competing, Stef gained incredible knowledge about the industry, working with some of the most experienced and most influential people. Some of the largest movable auctions have gone through his gavel, some with more than a 1000 lots on the day. “We thrive off the challenge and have such a great team to be able to manage and successfully complete any type of auction related opportunity.”
Joff van Reenen, a Director and founding partner of High Street Auctions, is arguably South Africa’s most experienced, competent, and entertaining auctioneer and an expert in property auctions. Joff currently holds the South African record for the highest bid on a single property lot when he recently knocked down the former Kyalami Grand Prix racetrack for 205 Million. He is in demand internationally conducting auctions, by invitation, in Hong Kong, Dubai, England and USA. He is a specialist in auction techniques and strategies and has been a member of the NAA (National Auctioneers Association of America) for the past 7 years. He is a regular lecturer at the NAA and in 2015 he became the first South African to judge the prestigious International Auctioneer Championship event at their annual competition. He is also the first non-American to obtain the CAI (Certified Auctioneers Institute) and AARE (Accredited Auctioneer Real Estate) designation degrees and is the first in South Africa to hold such titles. He is currently serving as a director of the SAIA (South African Institute of Auctioneers) which represents the South African auction industry. His dynamic style has made him a popular auctioneer with many local and international charities featuring prominent royalty, presidents, politicians and leading celebrity hosts and patrons. As the company’s lead auctioneer, he is highly regarded and sought after by leading property investors and financial institutions where he has an impressive track record for selling property on the auction platform.
James Dall is a Joint Managing Director of High Street Auctions and a veteran of the property development and property auction industries. His decades of experience as a qualified Civil Engineer with extensive experience in the design, costing and construction of a wide range of industrial, commercial and residential properties and developments provides a unique advantage to High Street Auctions clients requiring sage advice on the sale or purchase of property. He has also been a major contributor to the changing face of real estate auctions in South Africa, where, over a decade ago, he introduced and managed the first successful multi-property auction. He is trusted by South Africa’s leading financial institutions when it comes to the disposal of property where, with High Street Auctions, he has a fantastic track record.